Ad Campaign Review: Diesel, Be Stupid. Fall 2010

I've lost track of Diesel for the last couple of months but I have to say I've been a fan of their ad campaigns since I don't know when. The in-house team of Diesel in Europe always comes up with amazing and daring images. I have to say Be Stupid is a perfect example of what the brand is trying to communicate and embrace their costumers with. A sort of a liberation with extreme coolness. According to Le Book.com the photographer for this sort of Terry Richardson images is  Magnus Unnar and the production ran through Creative Chaos. 

The minute I saw this Ad Campaign it automatically made me think in the Get Stupid Medley of Madonna's Sticky and Sweet tour. Did you guys got a chance to see it? Watching it live before the 4 minutes song was amazing and Madonna made a clear statement of what she meant with that song. Maybe the creatives from Diesel in house thought of this or maybe not. But in the end I love both things. 

The main points of this ad campaign for men are the sunglasses and the watches. Diesel watches are simply the best. So modern. Did you see the LED watch? I want it now.  Also NEONS. For me they've never been overrated.

So maybe it's good to be Stupid according to Diesel and you'll make things happen.