Ad Campaign Review: Denim & Supply from Ralph Lauren

Denim and Supply is a new young jeans line created by Ralph Lauren. The premise of the brand as any other of the company is to provide American classics to a young generation. The clothes really give the impression of being treated to seem old adding a great design to it. As this communication from Macy's says Denim and Supply was born in Brooklyn NY inside a warehouse were artists and musicians combine their lifestyles. The plaid shirts, jeans, coats and sweaters seem to be the main focus for the introductory line for fall. Clothes in this line seem to have more treatment than any other Ralph Lauren brand making them quite unique in their market. Romanticism in the American classics seem to be the premise of the photographs in this ad campaign.

(Some of the images are chopped a little since the materials were in a big print format.)