Ad Campaign Review: DKNY Jeans Fall 2011

DKNY Jeans published these photographs in their website as part of the Fall 2011 Ad Campaign. Contrary to last season these images are full black and white and carry less dynamics. It's seems to be that the rock chics and the motorcycle give more edginess to the brand. This is a new direction DKNY  Jeans is going and seems to be that is not attaching to their main core values. Jon Kortajarena landed both DKNY and DKNY Jeans ad campaigns for the men's side.