Tommy Hilfiger: The Hilfigers El Cöuntry de-la-Club-ius / Spring Summer 2011

 

 

 

Laird and Partners scored again with this Hilfigers Ad Campaign for Tommy Hilfiger. I have to say that this concept cracks me up cause its like a new modern preppy version of The Royal Tenenbaums. And I like it very much.  This ad campaign seems to score the big winning campaign for this season. The cast is really good and we get to see a comeback of the family we met last year. Under the American Preppy Style, Tommy Hilfiger seems to be the winner.  I can say too that there has been a massive amount of money invested in media. It's funny how fashion brands make come backs with good communication and positioning. I love this ads. I wish I could found more executions from the print ads and put them all together. We definetly need more of The Hilfigers.