Ad Campaign Review: Boss Black Spring Summer 2011

Hugo Boss goes to warm lands for this ad campaign featuring Mark Vanderloo. When I saw this campaign reminded me about some of the Mexican beaches or maybe the Italian beaches. The photography is spectacular and full of color of Hugo Boss. Even if it is the Black label the iconic orange color is splattered across the images. Also if you notice the architecture plays quite a role in this images. The contrast of the of the windows, the outside inside feeling and most important the clothes. Hugo Boss seems to keep the german style on its way with very simetrical and sleek designs for men. Its nice to see Mark Vanderloo in the game again and that makes me remember back at his days in DKNY when the brand became iconic in the late 90's and early 2000's. Of what I can say this ad campaign is one of the most colorful of the season.