Ad Campaign Review: Boss Selection Spring Summer 2011

Hugo Boss has always done communication for all its brands. In a way they are all different from the clothes to the models to the photography. This season there is a similarity between Boss Black and Boss Selection and that is the Architecture. Gabriel Aubrey is featured in this photographs as a laid back but intelligent businessman. I could guess that the background of the city amazing. The model seems to be playing around the windows and that is exactly what the models on the Black Label campaign were doing. My best shot is that in fact is the same photographer given the same assignment for the two brands.  None the less the images are spectacular and the clothes stand out from the background. Specially the ones that have more contrast on it like the pink ones or the plaid shirt. If Boss Selection is trying to capture male costumers with this images I'm sure they will. This clothes mean business casual in all the way.