IWC: Days in Portofino by Peter Lindbergh 2011

 

 

This has to be one of the most impressive ad campaigns I've seen in years. Star studded photographs by world known recognized Peter Lindbergh for The International Watch Company.  In the past few years IWC has been making an improvement in their positioning at the world markets. The ultra luxury watches have been known to be part of the royals in England, Spain and other parts of Europe.

As part of their Experiences advertainment they bring this incredible editorial shot in Portofino.

The cast includes from actors, to soccer players, to businessmen, to faces I can't recognize but they are all beautifully photographed. This has to be one of the ad campaigns of the year and bringing huge attention to the IWC brand.

Friends from IWC are: Kevin Spacey, Elle McPherson, Eric Dane, Cate Blanchett,  Jean Reno, Mathew Fox, MariaCarla Boscono, Luis Figo, Zinedine Zidane among others.

This morning I decided to look into the  IWC website since I was reading an interview that Esquire Mexico did to soccer Luis Figo and voilá! Impressed I am.

Images were taken from the IWC website.