Ad Campaign Review: Replay Spring Summer 2011

 

Jon Kortajarena is staring in this new ad campaign for the Italian brand Replay. The sensation of being in California is splattered across all of the images. This is a great execution from the photography point of view. The colors are washed and have a lot of contrast. This is the same idea as the clothes that have washed denim shirts, washed and sort of old tshirts. The big comeback here is Erin Wasson who seemed to be out of the modeling world or at least hasn't got that much attention as she used to. Anyway, a pleasure to watch this photographs and great execution from Replay. I hope I could go into one of the stores one day.